


THE BRAND SYSTEM FOR MODERN DENTISTS

THE question
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THE REAL PROBLEM
Most dentists are exceptional—and completely invisible.
Not because they lack skill, but because they build their business backwards.
They invest in tactics: a new logo, a better website, more posts. But patients do not choose based on output.
They choose based on perception.
And perception is built long before a patient ever walks through your door.
THE PASTED Workflow

Introducing
Associate to Empire
A 6-month transformation from invisible to undeniable.
Limited to 10 dentists per cohort

THE WORK
We've built the brands you admire.
Over 100+ of dentistry’s best and bightest have already transformed their brands and lifestyle through PASTED. Are you ready to join them and create a brand that works for you?

Meet ALAN
Dr. Alan Clarke
Dr. Alan Clarke went from burnout in Belfast to global stages — not by working harder, but by building a brand that created demand.
He built Paste Dental from a clear story and a sharp identity. National press. Premium patients. Global brand invites. Now he's helping other dentists do the same.
"The moment you stop selling dentistry, and start telling your story, you create demand."
About ZAc
Zac Orender
Zac Orender is a marketer, creative director, and entrepreneur operating at the intersection of dentistry, media, and modern brand culture. As the founder of the Cosmetic Social Club, he has helped generate millions in high-value cosmetic cases while working with leading clinicians across the US and globally, building systems that turn attention into demand and demand into revenue.
At PASTED, Zac brings a distinct creative instinct and commercial sharpness — shaping how the world’s most ambitious dentists position themselves, tell their story, and scale with intention. His work sits at the convergence of aesthetic taste, performance marketing, and cultural relevance, building brands that don’t just grow practices, but define the future of modern cosmetic dentistry.
Frequently Asked Questions
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Not every dentist is ready for this level!
Request a strategy clarity call with our team. We will audit your current brand positioning, show you exactly where you are leaving money on the table, and determine if the Pasted workflow is the right fit to scale your practice.
No pitch. No pressure. Just clarity.






























